Interview: Mayfair Artist on Defining Luxury Watch Art in 2026

In 2026, Mayfair enters a new phase - expanding from studio-based practice into international exhibition platform. We spoke with the London-based luxury watch artist about horology, cultural symbolism, and the evolution of contemporary watch art.

You are often described as a “luxury watch artist.” What does that mean in your own words?

A watch is never just an object. It represents discipline, milestones, risk, patience, and personal history. When I describe myself as a luxury watch artist, I’m not referring to illustration; I’m referring to interpretation. I translate mechanical mastery into visual permanence.

Horology has architecture. It has engineering integrity. My role is to elevate that into contemporary fine art - to treat the timepiece as monument rather than accessory.

What distinguishes your work from traditional watch illustration?

Scale and intention. I don’t replicate watches photographically. I build them architecturally. Through layered acrylic and sculptural surface development, the watch becomes a statement of presence.

I’m not documenting a product. I’m isolating a cultural symbol - precision, ownership, legacy - and placing it within contemporary art context.

The 2026 Exhibition Series introduces a futuristic female protagonist alongside the chain and the watch. Why this shift?

Every era requires a visual language. The chain and the watch are becoming recurring codes within my work - symbols of ownership and time. The futuristic woman represents forward momentum. She isn’t portraiture; she’s presence.

Together, these elements create a recognisable visual identity. Over time, repetition becomes iconography. That’s intentional.

How do you see contemporary horological art evolving?

Horology has long existed within engineering and design culture. What we’re witnessing now is its transition into collectible fine art territory. Collectors who value craftsmanship and mechanical heritage are beginning to see watches as artistic subjects in their own right.

Contemporary horological art is still emerging. That’s what makes this moment significant. It’s not saturated. It’s being defined.

Venice 2026 marks an international milestone. What does exhibiting in Venice represent for you?

Venice is not a commercial environment. It’s institutional. It’s historical. To present work there situates luxury watch art within a broader cultural dialogue.

For the studio, it represents expansion - from private collector base to international exhibition presence. It confirms that horology belongs within the contemporary art conversation.

Your work often references legacy. Why is permanence so central?

A watch measures time. A painting holds it.

When a collector acquires a work, they’re not acquiring decoration. They’re acquiring a statement - something that endures beyond trend cycles. Permanence is a decision.

What is the long-term vision for Mayfair Editions?

To define the category. Not participate in it.

The goal is to make luxury watch art recognisable at first glance - architecturally scaled, culturally positioned, and globally exhibited. Over time, repetition builds authority. Authority builds recognition.

We are at the beginning of that trajectory.

Explore the 2026 Exhibition Series:
The Opening Statement of the 2026 Cycle →

Read more about Luxury Watch Art:
Luxury Watch Artist & Watch Art →