A Decade in Creation Between 2015 and 2025, Mayfair’s evolution mirrored a decade of transformation in art and culture. From digital roots to tangible craftsmanship, each year added a new layer of mastery. His archive of limited prints from this era marks the completion of a defining chapter in modern horological art. From Digital to the Human Touch Mayfair began his journey blending digital media with physical form. But as AI and automation rose, he made a bold pivot: back to the handmade. This shift wasn’t nostalgia - it was conviction. He wanted art that breathes, art that bears the...

The Frame as Architecture For Mayfair, presentation is an art form of its own. The double-frame design, combining leather-textured finish with refined hardwood, is not simply aesthetic — it’s architectural. It reflects the structural precision of watchmaking: layers, balance, and purpose. Craft and Innovation No two frames are identical. Each pairing of materials is deliberate, echoing the personality of the painting within. The result is both masculine and timeless — a fusion of elegance and authority. Collectors instantly recognise it as a Mayfair signature. Beyond Display Framing transforms art into an object of power. The double-frame concept changes how the...

The Rise of Watch Art Over the last decade, horological art has evolved from niche passion to cultural statement. Collectors no longer see their watches as mere instruments of time - but as personal emblems of status, achievement, and refinement. Artists like Mayfair transform these emblems into gallery-worthy art, bridging mechanical craftsmanship and fine art. From London to the World Mayfair’s global reach reflects the universal language of luxury. His work has appeared in 103 countries, exhibited in Dubai’s Burj Khalifa and Europe’s finest galleries. From Tokyo penthouses to New York collector suites, each piece finds resonance among those who...

What Is Horological Art? Horological art is where timekeeping meets timelessness. At its core, it’s the transformation of mechanical mastery into visual poetry. Each watch represents an idea - precision, craftsmanship, legacy - and Mayfair captures that on canvas. His work doesn’t imitate a timepiece; it interprets it, distilling its spirit into bold, layered acrylics. The Dialogue Between Watchmaking and Painting Watches and art share a language of detail. The way a balance wheel turns within a movement mirrors the rhythm of a painter’s hand. Mayfair’s process — using sculptural trowel work and acrylic layering — translates the delicate geometry...