The Power of Presentation : Inside the Mayfair Double Frame

The Frame as Architecture

For Mayfair, presentation is an art form of its own. The double-frame design, combining leather-textured finish with refined hardwood, is not simply aesthetic — it’s architectural. It reflects the structural precision of watchmaking: layers, balance, and purpose.

Craft and Innovation

No two frames are identical. Each pairing of materials is deliberate, echoing the personality of the painting within. The result is both masculine and timeless — a fusion of elegance and authority. Collectors instantly recognise it as a Mayfair signature.

Beyond Display

Framing transforms art into an object of power. The double-frame concept changes how the painting interacts with light and space. Shadows deepen, reflections shift — creating movement that mimics the mechanics of time itself.

Precision Meets Purpose

This attention to presentation extends to installation. Every angle, mount, and proportion is measured to perfection, so that the work doesn’t merely hang — it commands. The frame doesn’t decorate; it completes.

It’s Mayfair’s way of turning the wall into an exhibition space.

The Mayfair Signature

The double-frame has become symbolic — an instantly recognisable feature of Mayfair originals. Just as collectors can spot a tourbillon through a sapphire caseback, they can identify a true Mayfair by its framing. It’s more than a border; it’s part of the story.